"Universal Studios Show"
Since its inception, Universal Studios, in Orlando and Hollwood, always wanted to make its visitors seem like it was "in the movies". Taking a note from Disney, they have their own cast of characters that roam the park and have fun with the visitors. In 2000, in coordination with the film release, Universal Studios did a year-long show in the main theater that was loosely based on the movie. Here are some photos. Click to enlarge.
In 2001, all things Rocky and Bullwinkle were moved backed to their original location in the park, Toon Lagoon, part of the "Islands of Adventure" attraction. Toon Lagoon also touts some Bullwinkle-themed parts as well, including the "Dudley Do-right Ripsaw Falls," a popular water roller coaster. They also have a gift shop called WossaMotta U, that exclusively sells Rocky and Bullwinkle merchandise.
Take our small visual tour of Universal Studios Orlando right here. Below are a few snapshots of the Rocky & Bullwinkle stuff around the park. Enjoy!